![]() ![]() ![]() Google recently bought personal radio app Songza. Why Google might not buy: The biggest subscription music company comes with the biggest price tag: Google may be one of the richest technology companies in the world, but that doesn't rule out rejecting $10bn as too much to pay. But if someone wanted to make a splash and pick up the biggest brand, Spotify is the obvious choice. ![]() If a big company wanted to get into streaming music, snapping up one of those smaller fish – as Apple did with Beats Music – is a sensible option. That's double the paying customers of rival Deezer (5m), while rivals like Rhapsody (1.7m), Beats Music (unknown) and Rdio (likewise) are some way behind. I've chosen those words carefully, because the world's biggest streaming music service is YouTube – a big chunk of its 1bn monthly visitors are watching music videos – while even if you discount videos, SoundCloud (which claims to reach 250m monthly listeners) is arguably the biggest audio streaming music service.īut Spotify has 40m active users and 10m paying subscribers, with the latter figure making it the biggest brand in subscription-based streaming music. Spotify is the biggest subscription streaming music service Why would Google want to buy Spotify though? Here are a few reasons why this particular rumour is being taken seriously within the technology and music industries. Recode followed up with a dismissal of that report – "there have been neither formal nor informal discussions between the companies about an acquisition, directly or indirectly" – but the amount of smoke around the question suggests at least a spark, ready to ignite at some point. ![]() A day later, the Wall Street Journal claimed that Google has already tried to buy Spotify, late in 2013, before being put off by the company's desired $10bn+ price tag, as well as Google boss Larry Page's "lack of enthusiasm for subscription entertainment services". ![]()
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